Leviton Wins NAED’s “Best of the Best” Award

Leviton has received tED Magazine’s “Best of the Best Award,” winning Best Product Launch by a Major Manufacturer for its 2012 launch of the Zipline Lighting Retrofit Solution. The prestigious award was presented to Leviton at the National Association of Electrical Distributors (NAED) annual AdVenture Conference in Chicago.

The Zipline system was strategically delivered to the industry via an integrated marketing campaign that included all traditional print and electronic marketing elements, plus live, in-person and online video demonstrations. According to the Best of the Best Judges, "This comprehensive presentation worked as a solution to a problem. It made sense all the way through the channel-from distributor to contractor to end-user."
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ED Magazine’s Best of the Best awards program honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in a number of marketing/ communication categories. Entries are judged on their overall effectiveness and creative impact by an independent panel of marketing and industry professionals secured by the magazine. Judges are from both within and outside the electrical industry. Each judge scores the entries based on the same criteria, and not directly against other entries through a cumulative point system.
Leviton has been a longtime supporter of the NAED with many decades of mutual collaboration and success. Earlier this year, Leviton hosted both NAED’s 100 Women in Industry Conference and the NAED Branch Manager Bootcamp at Leviton’s global headquarters in Melville, New York.